Chapter 25: Introduction to Marketing

Learning Objectives - Discuss the purpose of target markets in real estate - Explain the marketing theories pertaining to needs and motives - Discuss product positioning and its application to the real estate industry - Define the marketing and promotional mix - Explain the SMART acronym and provide examples of SMART business goals - Discuss why a personal brand is important - Identify design components for visual advertisements - Describe different marketing methods and types of advertisements - Describe the listing presentation and listing marketing program